Primary Residence: A Typographic Tribute to Architecture

Golden A' Design Award Winner Merges Bauhaus Influence with Abstract Minimalism

Each character in the Primary Residence design represents a small part of a building, devoid of any apparent entry or exit. The viewer is invited to use their imagination to navigate the design, potentially finding connections from one character to the next. The stairs, windows, and geometric shapes are a nod to the Bauhaus architectural style and minimalism, with the primary goal of blending the form and identities of the structure together.

The design process began with sketches based on real architectural photography. Huang's inspiration came from the Bauhaus Movement and the design of stairs and windows from different parts of the world, such as the fire escapes of old buildings in New York City and urban windows in European cities. The challenge was to incorporate different elements of architectural forms with letters while maintaining a consistent and abstract aesthetic.

Primary Residence is not just a design, but an interactive experience. This archetype style encourages the viewer to gain a greater appreciation of abstract architecture. The stairs, windows, and geometric shapes are all dedicated to Bauhaus architecture and minimalist building, blending with the form and identity of the structure.

The project, which started in March 2020 in New Jersey, has already garnered significant recognition. It was awarded the Golden A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2021. This prestigious award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

In conclusion, Primary Residence is a testament to the power of design to transcend traditional boundaries and create new ways of seeing the world. It's a tribute to the Bauhaus movement and a celebration of abstract minimalism, offering a fresh perspective on typography and architecture. With its unique blend of form and function, it's no surprise that this innovative design has earned such prestigious recognition.